World Cup Winners & Losers This Earnings Season

Effects from the World Cup are turning up in quarterly reports -- and setting some companies up for tough comparisons ahead

      View All  
World Cup Winners & Losers This Earnings Season

World Cup Winner: Nike (NKE)

Nike 150x150 World Cup Winners & Losers This Earnings SeasonEffects from the World Cup were found all over Nike’s (NKE) most recent earnings, touching everything from revenue to costs. This official sponsor of the World Cup made heavy investments in the tournament — and they sure did pay off.

Revenue grew 11% to $7.43 billion, helped by product launch promotions and investment in World Cup-themed commercials. Both the top and bottom lines beat analysts’ estimates, even after huge cost increases tied to the World Cup. Indeed, selling, general and administrative costs ballooned by more than 20%.

The afterglow of the World Cup will boost Nike in the quarters to come, too. Global orders for future delivery jumped 11% for the period ending in November.

Just remember that Cup effects will inevitably fade — and it only comes once every four years.


Article printed from InvestorPlace Media, http://investorplace.com/2014/08/world-cup-earnings-twtr-bwld/.

©2014 InvestorPlace Media, LLC

Comments are currently unavailable. Please check back soon.