Apple Watch Competition Just Got Bigger (AAPL)

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Within a few months, Apple Inc. (AAPL) will finally give consumers what they have been talking about for many years: the ability to purchase a smartwatch. While Cupertino is excited about its place in the industry moving forward, it will be up to consumers to decide if the Apple Watch will be the No. 1 device on the market.

The Apple Watch has plenty of competition already, and now Intel and Fossil have teamed up to get into the smartwatch game, adding another competitor in an industry that is expected to grow by leaps and bounds over the next few years.

apple watch fossil watchWe all know that Intel is a big name in the technology industry. We also know that Fossil has been competing at a high level in the wristwatch market for quite some time.

When you put both companies together and add in the fact that the watches will be powered by Android Wear, it is easy to see that there could be another winner showing its face in the near future.

A Win for Google

It is easy to turn your attention to the smartphone itself, but don’t overlook the fact that this is another win for Google Inc (GOOG). Android Wear continues to prove its popularity, with Intel and Fossil joining a number of other companies relying on it, including Motorola, Samsung, Asustek, and LG among others.

Android Wear smartwatches are among the best sellers in the industry, and Apple will have to compete head-to-head with many of these wearables once its watch reaches market.

Fossil, however, is taking a unique approach as the first vendor to use an Intel processor in a smartwatch. Will this give the company a leg up on others? We’ll have to wait and see.

There is a lot to like about the Apple Watch. But with companies like Fossil continuing to throw a wrench into the market, success is far from guaranteed.

As of this writing, Chris Bibey did not hold a position in any of the aforementioned securities.


Article printed from InvestorPlace Media, https://investorplace.com/2014/09/apple-watch-fossil-smartwach/.

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