Dunkin Brands’s (DNKN) “Cronut”, a croissant donut, is a hit with customers.
According to Dunkin’ Donuts, 4.6 million Cronuts have been sold since the company introduced it to its menu a month ago. Due to the high sales of the limited item, the company said that it will keep it on menus at select location into 2015, reports CNBC.
The Cronut isn’t an original idea by Dunkin’ Donuts. The item was created by Dominique Ansel Bakery in New York and is now trademarked by them. However, it didn’t take long for other restaurants to start making copycats. Dunkin’s version of the Cronut costs $2.49, CNBC notes.
Along with the Cronut, Dunkin’ Donuts said that it will also keep selling the holiday wreath doughnut and the holiday star doughnut through 2014, reports The Boston Globe.
More From InvestorPlace
