Netflix (NFLX) is launching a service that rates smart TVs.

The program looks at how well the streaming service works on these televisions. The deal is mutually beneficial for Netflix and electronics companies alike and no money is being exchanged.

Seal of approvals are given out to smart TVs that excel on a number of factors that determine the television’s overall performance for Netflix users. These include how quickly the TV turns on, how fast video playback resumes and menu navigation.

Netflix will look at a number of TVs regardless of price range. The program is being launched in the US alone for now.

NFLX stock is down 5.1% Monday afternoon.

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