Today, Groupon (NASDAQ:GRPN) launched a beta version of Scheduler for the U.S. and Canadian markets (the technology is based on the recent acquisition of OpenCal). It essentially helps small businesses manage reservations for customers — and yes, it is free. The application is similar to OpenTable (NASDAQ:OPEN).
Scheduler will definitely make the Groupon process much easier. A customer can press a “Book Now” button and set up an appointment. Scheduler also provides automated email reminders to help reduce late arrivals and no-shows.
But Scheduler will have broader appeal because it can be used for the scheduling of any type of reservation.
Scheduler is likely to get lots of traction. That would be good news for Groupon, which has over 30 million active customers.