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New Starbucks Mugs Revive an Ohio Pottery Factory

The initiative is part of the company's 'committment to help end the jobs crisis in America'


Today, Starbucks (NASDAQ:SBUX) introduced a line coffee mugs, which are available online and in its cafes nationwide. The new mugs, which are part of company’s “Indivisible” collection aren’t made in Taiwan, India, China, Mexico or any country other than the U.S.

The mugs are made by the American Mug & Stein Co. — a small pottery company located in the river town of East Liverpool, Ohio. According to a New York Times report, the company was on the brink of shuttering its shop last fall when Ulrich Honighausen approached the owner about partnering with Starbucks.

Starbucks Bakes a Brilliant Move
Starbucks Bakes a Brilliant Move

Honighausen is the owner of Hausenware, a tableware company that supplies retailers like Williams-Sonoma‘s (NYSE:WSM) Pottery Barn.

In addition to the ceramic mugs, Starbuck’s new Indivisible collection includes a coffee blend, tumbler and a wristband. Portions of the proceeds from the Indivisible coffee, tumbler and mug will be donated to the Opportunity Finance Network’s Create Jobs for USA Fund. It will get 100% of the proceeds from the $5 wristbands.

“The Create Jobs for USA Fund is enabling Americans to unite in helping Americans get back to work, and the Indivisible collection provides several new ways for our customers to show their support,” Starbucks CEO Howard Schultz said in a press release.

Starbucks is among several companies that have joined efforts to help bring more jobs to the U.S.

Financial services giant Citigroup (NYSE:C) is making a $1 million donation to the Create Jobs for USA Fund Community through its Citi Community Development program and Citi Foundation. The mega-bank also is listing the Create Jobs for USA Fund as a featured charitable fund on its Citi ThankYouRewards website. Additionally, close to 15,000 Citi employees across the country will wear Indivisible wristbands during the company’s annual volunteer service event on June 16.

“Citi has long supported community and small businesses by making capital available and connecting business owners to opportunities so they can launch and expand new enterprises throughout the United States,” Citi CEO Vikram Pandit said in a press release.

Article printed from InvestorPlace Media,

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