Facebook (NASDAQ:FB) is looking to start hosting popular news content on its website.
According to unnamed sources, Facebook is currently in talks with several news outlets to have them host their content on its site. However, some news centers are unsure if putting their content directly onto the social media website is in their benefit. Among those said to be considering hosting content on FB are The New York Times (NYSE:NYT), BuzzFeed and National Geographic, reports The New York Times.
Facebook is looking for a way to sweeten the deal with news providers by granting them ad revenue for content hosted on its site. The decision to host content on the social media company would lead to quicker loading for mobile users and could increase views. The company is also looking at other ways to decrease load times, NYT notes.
Moving news content to Facebook could be beneficial for the news providers as it could help them reach Millennials more easily. However, it’s also possible that some news stories could be hurt by not signing deals with the social media company, reports The Guardian.
FB shares were up 1% as of Noon Tuesday.
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