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Shoppers Go Crazy for the H&M Balmain Launch

A fight occurred in front of one H&M store

Shopper are going a little crazy over the launch of the H&M Balmain collection.

h&m-balmainThe new launch brings high-end fashion from Balmain to H&M stores. The retailer has seen huge lines outside of its locations as customers fight to get their hands on the limited items. H&M has even set up a system that limits customers to certain shopping times and a certain number of items from the collection, reports Time.

The effort from shoppers to get their hands on items from the H&M Balmain collection led to a fight outside of one store in London. Some other stores have sold out. The clothing line has been worn by the Kardashians and is extremely limited. Only 50 of the more than 350 stores in the U.S. will carry the products, Time notes.

The collaboration between H&M and Balmain also includes a variety of items that are available for purchase online. However, shoppers trying to access the online store may have trouble since all the traffic has caused it to crash, reports CNBC.

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Article printed from InvestorPlace Media, https://investorplace.com/2015/11/hm-balmain/.

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