MoviePass subscriptions have gone through the roof following the price cut on the company’s cinema offering.
The company recently unveiled a plan that sets you back $9.95 a month with no contract and an unlimited subscription that allows customers to watch one movie per day at their local cinema for the entire month, basically costing you about 33 cents a movie.
However, MoviePass could not have anticipated the reaction it’s gotten as more than 400,000 people have subscribed to the service, up from the 20,000 it previously had. Nevertheless, the move has caused a plethora of issues.
The MoviePass website has been more congested than the company could have anticipated, resulting in difficulties in people getting their unlimited movie pass card. The website appears to run smoothly at times, but the company’s employees have a backlog of subscribers that they need to supply with a movie pass.
The delivery of subscribers’ cards is being delayed by weeks, plus MoviePass accidentally sent some cards in the wrong order due to a “manufacturing queue” reshuffle that has resulted in some people getting their cards sooner and others having to wait a longer period of time.
It will take a while but the service is expected to be up to speed in a month, supplying every subscriber with their card as quickly as possible. MoviePass is designed to bring people back to movie theaters at a time when going to the movies has declined as an activity.