Whataburger is looking for new ways to bring in more consumers to its stores.
The company announced on Tuesday that it would be rolling out a Yeti tumbler made of stainless steel that is capable of keeping your beverage cold or hot, depending on your needs on a particular day. The Yeti ramblers are similar to the Whataburger cups, and they will set you back $45.99 for one of these.
“We’re excited to share these new YETI tumblers so our fans can travel with both their favorite high-quality brands,” Whataburger Vice President of Retail Mike Sobel said in a statement. “We can’t wait to see where our fans will go next, but we’ll always have a hot meal and a cold drink waiting for them here in Whataburger country.”
The company has been around since 1950, when it was started by a family in Corpus Christi, Texas. The family of origin continues to run the burger chain to this day. Meanwhile, Yeti has been around since its 2006 inception, and it was created by two Texas natives who have been part of the company ever since.
Yeti CEO Matt Reintes said that it is important that his company stays true to its roots, which is why its executives decided to team up with Whataburger, one of the favorite burger chains of locals.