Chris Markoch

Chris Markoch

Chris Markoch is a freelance financial copywriter who is passionate in finding the story behind the stock. A stock chart and fundamental analysis can show and tell investors what is happening. But for long-term investing success, the question that has to be answered is “Why”?

To help answer that question, Chris brings a marketing background to his research and writing. Writers by nature are curious so Chris will often look at a stock’s performance and like any marketer ask, “So what?” Good stocks don’t suddenly become bad. Bad stocks don’t suddenly become good.

Stepping back from the “what” allows Chris to bring perspective that helps investors make wise decisions based on their risk tolerance and investing timeline.

In addition to his articles on InvestorPlace, you can also find Chris’ writing on

Recent Articles

Look at American Airlines Stock Through a Wider Lens

Every airline stock is being punished by the coronavirus pandemic. But AAL stock was not as healthy as other airline stocks before the virus.

Is It Time to Change the Conversation About TSLA Stock?

A "new normal" doesn't just apply to societal behaviors. Instead, it could also impact the bullish case for TSLA stock.

Buying INO Stock Right Now Is More a Bet Than an Investment

Ino stock has brought its COVID-19 vaccine to trial in record time. But for the stock to move higher, it needs to get the product to market.

Buying Ulta Stock Is a Timing Gamble

If the economy bounces back to normal after the coronavirus fades, Ulta stock today represents a great discount. However, this is a huge assumption to make.

GE Stock Needs More Than Wishful Thinking to Stay Alive

Even without the pandemic, GE stock was a challenging bet on an unlikely recovery. But given the economic damage, it's hard to have much hope for General Electric.