Celebrity endorsements can have a big impact on businesses. Just look at what happens when Oprah recommends a book on her show. But these days, Michelle Obama is giving Oprah a run for her money. For fun, let's take a look at five companies that might benefit from the "Michelle Obama effect."

It looks like AA is about to break out of a seven-month consolidation, and it could run to $15.

Chances favor another run for PWE.

Looking into June, the market should begin refocusing on upcoming earnings reports for evidence the economy is gaining momentum.

Stocks tied to the consumer have already left the station -- some are up double or triple from the lows set just two months ago. Economic growth, on the other hand, is expected to be anemic well into 2010 suggesting that the stock gains of late have more to do with short covering than any lasting positive growth trends. As such, now might be a good time to take some money off the table. Start with these five stocks.

For those who believe Treasury rates will continue to rise, TBT is an excellent way to play this move.

In the short-term, the government's bond auction is likely to be a key driver of stocks.

If consumers start to buying again, much of it will be online, which could be a boon to UPS.

The Treasury's auction of two-year notes brought an upside surprise which should alleviate fears of a lack of demand for U.S. paper.

It appears the NYX is playing catch-up with the CME and the ICE.

The credit market, a reliable indicator of equity direction, suggests we will break out of the SPX's trading range to the upside.

The recovery that began in March is likely to take serious root during the summer months. But before you retreat to your favorite summer locale with the perfect book, let's take a look at five stocks that will benefit from consumers looking to enjoy the fruits of their labor over the next several months.

The market seems to be saying that a 30% move up from the lows is ahead of the real economy and the market needs to allow the economy to catch up.

As Americans hit the road this summer and the new BKC advertising campaign attracts attention, the stock could fill its gap.

With the battle between the bears and bulls raging, we expect lots of ups and downs during the summer months.

You wouldn't know it to read the headlines, but the bottom of the housing crisis appears imminent, and that means opportunity for savvy investors. Here are five companies that stand to profit from a housing sector turnaround.

As the economy recovers, CSCO has the business model to show incredible performance as revenues rise.

Equities have rallied but the debt market is telling us they could go even higher.

NOVL is a high-quality, cash-flow-positive software company that has been almost forgotten in this two-month market rally.