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Apple Inc. (AAPL) News – Loosened Rules Spark App Surge

Adobe Flash tools, Google voice may be coming soon


Here is your daily Apple Inc. (NASDAQ: AAPL) stock news and rumors for September 10, 2010. The impact of Apple’s more lenient app approval process is already being felt today with Adobe (NYSE: ADBE) hard at work on their previously banned Flash tools for iOS devices. Google (NASDAQ: GOOG) is getting in too, with word that Google Voice apps are set to reappear in the app store very soon. And speaking of chat apps, it looks like the iPhone 4 and iPod Touch’s Face Time will be heading to home computers in the near future.

Adobe Goes Back to Work on Flash Tools for iPhone and iPad: That didn’t take long. Within 24 hours of APPL’s announcement that they would be easing restrictions on iOS application development, Adobe announced that they have already resumed development of their toolset for developing Flash-based applications on the iPhone and iPad. Adobe made the announcement yesterday on their official blog that soon developers would have the tools to “quickly and easily deliver [Flash] applications for OS devices.” It was their feud with Adobe that led the Cupertino, California, company to institute their harsh restrictions on app development in the first place. The party line at Apple in recent years has been staunchly anti-Flash, with HTML5 and Apple-approved-only development tools allowed for apps on the recently released iPad tablet. When Apple announced that they would not support Flash on their devices, Adobe themselves moved to create a toolset that would allow developers to easily port their Flash apps to iOS devices like the iPhone 4. Apple in turn put harsh restrictions on app development. The new App Store Review Guidelines, however, reveal that Apple has taken the harsh criticism of those restrictions very seriously. Adobe says that Flash developers are already receiving approval for apps made using their Flash Packager tool.

FaceTime Coming to Mac and Windows-based Computers: While not yet officially confirmed by Apple Inc., it looks like the popular Face Time video chat app will be making the jump from mobile platforms to home computers in the very near future. French website Mac4Ever is reporting that a Face Time client is being incorporated into OS X’s current iChat software, in addition to a new client that’s being created for Windows-based PCs. The Face Time app was an essential component of marketing for the iPhone 4 when it released at the beginning of the summer. It is now being positioned as one of the new iPod Touch’s key features as well. While both of those devices come standard equipped with forward-facing cameras, it’s questionable how successful Face Time will be on platforms where camera and microphones aren’t guaranteed hardware. It also remains to be seen how well Apple will be able to distinguish the client from existing video chat services like eBay Inc. (NASDAQ: EBAY) service, Skype.

Google Voice Apps to Return to Apple App Store: In other news about Apple and that plate of crow the company’s been snacking on in the last 48 hours, it appears that Google Voice apps will be returning to the iPhone. APPL barred apps based on Google’s telecommunications service last July. Among those banned was GV Mobile, a Google Voice app developed by Sean Kovacs. It was Kovacs who confirmed early this morning that Apple is now re-reviewing his application, and presumably other Google Voice apps, in light of their new App Store Review Guidelines.

As of this writing, Anthony Agnello did not own a position in any of the stocks named here.

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Article printed from InvestorPlace Media, http://investorplace.com/2010/09/apple-inc-aapl-news-loosened-rules-spark-app-surge/.

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