The department store standby Sears (NASDAQ:SHLD) has lost much of its luster as an electronics retailer during the past two decades, ceding its territory to Walmart and others. To that end, the company is taking a novel approach to its Black Friday deals by simply matching whatever its competitors advertise.
A report in The Wall Street Journal said that starting Friday, Sears will match all Black Friday promotions until Nov. 30. Walmart and Best Buy also plan to run price-matching deals, but those outlets probably will significantly outdraw Sears, limiting potential stock. Thus a trip to Sears seeking Black Friday deals might help you beat the crowds without breaking the bank.