10 Companies Making Bank on the 2012 NCAA Men’s Final Four

Television, sports apparel and much more will be represented

Mar 10, 2012, 6:30 am EDT | By Anthony John Agnello, Consumer and Technology Writer

CBS

CBS (NYSE:CBS) signed a $10.8 billion broadcasting rights agreement with the NCAA last year. The 14-year contract ensures that CBS will be the face of the tournament for many viewers for years to come.

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10 Companies Making Bank on the 2012 NCAA Men’s Final Four

Television, sports apparel and much more will be represented

CBS

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