Dick’s Sporting Goods
If there were any doubt about the power of college sports, consider this statistic that keeps Dick’s Sporting Goods (NYSE:DKS) on its toes: one-fourth of all goods sold through licensed sports apparel stores in 2012 will be college-branded. That’s more than the second-ranked National Football League, and the third-ranked Major League Baseball. One company that sells all types of licensed college sports clothing — as well as professional sports apparel — is Dick’s. The retailer also sells basketballs, hoops, footballs, baseballs, bats, etc. Basically, everything required for the budding March Madness, Super Bowl or World Series star can be purchased at Dick’s, and that makes it a great all-around portfolio athlete for any investor.
This article originally appeared in Traders Reserve.