Social media website Pinterest allows users to “pin” images of things they like and share them with friends. The idea has spawned numerous “pinboards” with users “pinning” images and links to online content they find enjoyable for others to view and discuss.
A number of big-name companies have recognized the trend’s potential — and the web traffic generated by the website — and have made Pinterest a part of their marketing and promotional strategy, according to OnlineMBA.com.
Here is OnlineMBA’s list of 10 leading commercial brands making the most of Pinterest:
- Whole Foods (NASDAQ:WFM): Users who click on Whole Foods’ pins find recipes and discussion boards relating to food and products found at the company’s stores.
- Mashable: After posting just 361 pins, social media blog Mashable has attracted 19,655 Pinterest followers.
- Nordstrom (NYSE:JWN): The upscale retailer has 12,384 Pinterest followers and delivers seasonal content to its Pinterest boards, which cover men’s and women’s fashion.
- Benjamin Moore: Posting advice for painting products and new color offerings has been a marketing breakthrough for the paint maker, owned by Berkshire Hathaway (NYSE:BRK.A, BRK.B).
- The Weather Channel: Offering boards with weather-related images and advice, TWC Pinterest boards also allow users to have some fun at the channel’s expense.
- Random House Books: After issuing more than 800 pins, the publishing house has managed to link its literary offerings to topics from weddings to food and offers discussion boards for books and popular authors.
- Southwest Airlines (NYSE:LUV): Posting photos taken through airplane windows is probably not a surprise, but Southwest has built that into a marketing resources, creating boards for travel destinations and tips.
- General Electric (NYSE:GE): Using images that relate to technological innovations, though not necessarily directly to its products, General Electric has created a subtle promotional campaign with its pins.
- Major League Baseball: Sports fans have created numerous boards highlighting their interest in teams and players. The league has taken advantage, linking to MLB merchandise and famous ball fields.
- Wall Street Journal: For a newspaper that’s usually light on images, the Journal, owned by News Corp. (NASDAQ:NWSA), has posted links to its articles and created boards that revolve around its sections like Arts & Entertainment, snagging almost 5,950 followers on the site.