Mattel to Create ‘Beautiful and Bald Barbie’

It aims to help girls who suffer from hair loss

   

The world’s largest toy company, Mattel (NASDAQ:MAT) has agreed to create the “Beautiful and Bald Barbie” to help kids dealing with cancer and other disorders like alopecia or trichotillomania that cause hair loss. The new doll is the inspiration of Jane Bingham and Beckie Sypin who started the Facebook campaign, “Beautiful and Bald Barbie! Let’s see if we can get it made,” last winter to raise awareness for the cause.

On its official Facebook page — which has collected more than 157,000 “likes” — the campaign creators note that the bald Barbie aims to help young girls who suffer with hair loss and those who are coping with a loved-one’s hair loss due to cancer treatments. “Many children have some difficulty accepting their mother, sister, aunt, grandparent or friend going from long haired to bald,” they wrote on the Facebook page.

Mattel announced the impending creation of the new doll on its official Facebook page on March 27.Play is vital for children, especially during difficult times,” Mattel said. “We are pleased to share with our community that next year we will be producing a fashion doll, that will be a friend of Barbie, which will include wigs, hats, scarves and other fashion accessories to provide girls with a traditional fashion play experience. For those girls who choose, the wigs and head coverings can be interchanged or completely removed.”

Mattel won’t be stocking store shelves with the “Beautiful and Bald Barbie.” Instead, the company will work with the Children’s Hospital Association to donate and distribute the dolls exclusively to children’s hospitals across North America. The intent  is to give the dolls directly to the kids who’ll need them most.

A limited number of dolls and monetary donations will also be made to CureSearch for Children’s Cancer and to the National Alopecia Areata Foundation.

MGA Entertainment, maker of Bratz and Moxie dolls, also announced that it will be releasing six bald dolls in June.


Article printed from InvestorPlace Media, http://investorplace.com/2012/04/mattel-to-create-bald-and-beautiful-barbie/.

©2014 InvestorPlace Media, LLC

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