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10 Companies Getting Rich on Mobile Apps

A look at March's leaders in mobile app-generated web traffic

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#3: Yahoo, 66.1 million+ mobile visitors per month

Yahoo YHOOYou might think Yahoo! (NASDAQ:YHOO) is a stodgy old dot-com company that hasn’t adapted to the new media landscape, but it’s worth noting the firm has made big inroads into mobile. I’m not talking just surfing — about 75% of mobile Yahoo! traffic comes from apps that include Yahoo! Weather and, of course, Yahoo! Stocks for the iPhone. The trouble is that ad impressions are much harder to come by when you get quotes or forecasts from your mobile phone instead of … and that obviously is weighing on earnings. But the reach of Yahoo! is noteworthy.

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