Yes, businesses buy products from other businesses. And yes, any middleman that can make buying those goods easier, cheaper and faster deserves a little piece of the action. That’s why names like Ariba (NASDAQ:ARBA), PurchasePro and Commerce One were all the rage back in 1999, when Forrester Research predicted the B2B industry’s revenue would soar from that year’s $131 billion to $1.52 trillion.
It’s an outlook that seems ridiculous idiotic in retrospect, as business-to-business activity hasn’t reached anything close to that figure in any year since then.
It certainly was a “no-brainer” at the time, though.