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Top 10 Buzzed-About Brands in 2012

These companies have good PR, even if it didn't help their stocks

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#2: Amazon

Amazon AMZNFor the silver medal, we’re back to Amazon. The company’s e-reader took the No. 8 spot on the list, while its giant e-commerce, streaming and shipping business helped the parent company perform even better.

Buzz is a great word when it comes to the stock too … just ask InvestorPlace‘s Kyle Woodley. In 2012 alone, the stock climbed more than 40%, despite the fact that its earnings have been moving steadily in the opposite direction.

As Woodley put it in a recent article: “Amazon is being ginned up because people are looking forward and seeing potential.” The problem, though, is that “too often, we put hype and potential ahead of substance and results.”

I’m sure Amazon isn’t complaining about all the hype, though. It might not be translating into good numbers for earnings, but it has helped the stock more than double since 2010.

Article printed from InvestorPlace Media,

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