Top 10 Buzzed-About Brands in 2012

These companies have good PR, even if it didn't help their stocks

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Top 10 Buzzed-About Brands in 2012

#1: Subway

subway185 Top 10 Buzzed About Brands in 2012And the top-ranked brand of all? None other than privately held and relatively healthy fast-food chain Subway, which stole the honor for the third year in a row … despite negative publicity about its apparently only 11-inch “footlong” sandwich.

Not only that, but Subway was the only restaurant chain that managed to make the top 10. Wendy’s (NASDAQ:WEN) came in at No. 19 … although that didn’t really help the stock in 2012 (it shed 12%).

Darden Restaurants‘ (NYSE:DRI) Red Lobster and Olive Garden each made the top 25, but the parent company has fared even worse, losing 20% since a high in September.

YouGov pointed to Subway’s recent ad campaigns as part of the reason for the positive chatter. Its commercials featured stars like Apolo Ohno and Robert Griffin III, as well as Michael Phelps and his mom. Looks like some struggling restaurant stocks should take some notes from the sandwich king.

As of this writing, Alyssa Oursler did not hold a position in any of the aforementioned securities.


Article printed from InvestorPlace Media, http://investorplace.com/2013/02/top-10-buzzed-about-brands-in-2012/.

©2014 InvestorPlace Media, LLC

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