Amazon‘s (NASDAQ:AMZN) tablet broke into top 10 for the first time last year thanks to countless updates. The company released the latest version of the e-reader (called the Kindle Paperwhite) in early October to glowing reviews.
New versions of the Kindle Fire and Kindle Fire HD also were revealed in 2012 — tablets that compete with the iPad, the new Microsoft (NASDAQ:MSFT) Surface and Google’s Nexus tablet. One year after the Kindle Fire’s release, Amazon claims it grabbed 22% of U.S. tablet sales.
At the end of the year, the company also announced plans to roll out a new service for its Kindle to make the product more kid-friendly.