All across the U.S., somewhere between 90 million and 100 million moms are eyeballing the calendar, crossing off each day in anticipation for this Sunday, when they finally get their yearly dues for their round-the-clock work away from work.
That’s right — Mother’s Day is nigh. Fathers are dialing up the local florists, kids are bombarding one another with emails and texts trying to plan out their gifts. Even the most clueless gift-givers merely need to turn on any sports-related channel, and they’ll be bombarded with more ideas than they have money for.
This energized rush to make Mom feel appreciation has turned Mother’s Day into big business, with Americans spending billions of dollars on things like flowers, jewelry and beauty & leisure treatments, plus tens of millions more on cards and other commemorative gifts. And 2013 will be the best year for business ever, with the National Retail Federation predicting an 11% year-over-year jump in spending to a record $20.7 billion.
Thus, Mom isn’t the only one looking forward to Sunday — several publicly traded companies also are hoping for a little extra juice from this annual outpouring. For instance…