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3 Hotel Stocks to Book, 3 to Avoid

Vacation travel bounce might not lift all properties

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Book: Marriott International

Marriott International (NYSE: MAR)With 3,800 hotels in 74 countries and territories, Marriott International (MAR) has long been a high-profile player in the hospitality industry. Key brands include JW Marriott, Renaissance Hotels, Courtyard by Marriott and Fairfield Inn & Suites. MAR also is on the cutting edge of hotel marketing and technology, as illustrated by its “Travel Brilliantly” campaign aimed at Gen X and Millennial travelers.

In contrast to Host, MAR is a bit more frothy at a forward P/E of 17 and a PEG ratio of 1.7, though analysts do expect the chain to grow revenue by a not-insubstantial 7% in 2014.

Although MAR’s dividend yield (1.7%) is nothing to write home about, I think the organization’s innovative marketing approach and strong management make Marriott a growth play if the broader economy cooperates.

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