Celebrities can go from hot to not in the blink of an eye — and it doesn’t take long for either standing to trickle down to the bottom line. Just ask Paula Deen, the celebrity cook who is watching her $17 million business empire slowly crumble in the wake of racism allegations.
Deen had deals — both endorsements and partnerships — with a wide range of companies. But Scripps‘ (SNI) Food Network, Smithfield Foods (SFD), Walmart (WMT), Home Depot (HD), Caesars Entertainment (CZR) and Novo Nordisk (NVO) have already cut the cord.
Must be tough to tumble from being a beloved celebrity paid to endorse ham and diabetes drugs to being the center of a scandal that has knocked you from your perch.
Of course, Deen isn’t the only big-time star who makes (well, in her case, made) big-time money to simply tout a product. Let’s take a look at five still-hot celebrities making a solid buck in the endorsement world: