5 Celebrities Cashing In Big on Endorsements

From Beyonce to MJ, these stars are the face of big business

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5 Celebrities Cashing In Big on Endorsements

Michael Jordan: Hanes

hanesMJ185 5 Celebrities Cashing In Big on EndorsementsJust because you’re one of basketball’s great doesn’t mean you’re too cool — or t00 rich — to dabble in endorsements.

Even if it’s shilling underwear.

While Michael Jordan has his name on a pile of products — including long-term partnerships with natural fits Nike (NKE) and Pepsi’s Gatorade — he’s also been the face of Hanesbrand (HBI) menswear for more than two decades. No doubt you’ve seen the commercials of MJ promoting its recent tagless line and lay-flat collars.

According to The New York Times, “Mr. Jordan’s stellar sports record appeals to men, an important market for Hanes because menswear comprises about a third of its business.” Plus, men are increasingly buying their own clothes, instead of having the women in their lives make the decision.

Hanes lets them be like Mike — even if they can’t hit a jumper to save their lives.


Article printed from InvestorPlace Media, http://investorplace.com/2013/06/5-celebrities-cashing-in-big-on-endorsements/.

©2014 InvestorPlace Media, LLC

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