Michael Jordan: Hanes
Just because you’re one of basketball’s great doesn’t mean you’re too cool — or t00 rich — to dabble in endorsements.
Even if it’s shilling underwear.
While Michael Jordan has his name on a pile of products — including long-term partnerships with natural fits Nike (NKE) and Pepsi’s Gatorade — he’s also been the face of Hanesbrand (HBI) menswear for more than two decades. No doubt you’ve seen the commercials of MJ promoting its recent tagless line and lay-flat collars.
According to The New York Times, “Mr. Jordan’s stellar sports record appeals to men, an important market for Hanes because menswear comprises about a third of its business.” Plus, men are increasingly buying their own clothes, instead of having the women in their lives make the decision.
Hanes lets them be like Mike — even if they can’t hit a jumper to save their lives.