5 Celebrities Cashing In Big on Endorsements

From Beyonce to MJ, these stars are the face of big business

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5 Celebrities Cashing In Big on Endorsements

Ellen DeGeneres: CoverGirl

ellencovergirl185 5 Celebrities Cashing In Big on EndorsementsOur next celebrity is Ellen DeGeneres — the comedian, host of The Ellen Show and (my personal favorite) the voice of Dory from Finding Nemo.

Just recently, the 50-year-old star inked a noteworthy deal: one that made her the new face of Procter & Gamble’s (PG) CoverGirl. As the company put it: She is “smart, confident, natural and beautiful from the inside out. Her beauty and down-to-earth personality fit perfectly with what CoverGirl represents.”

That puts DeGeneres alongside hotties like Halle Berry and America’s Next Top Model winners, and lengthens her endorsement resume which already includes blue-chip American Express (AXP).

As with leading lady Beyonce, though, the partnership is facing its share of criticism. Why? Well, Procter & Gamble remains one of the largest companies to continue animal testing … and Ellen is endorsing that even after being honored for love of animals by the Humane Society and vocally supporting Proposition 2 — legislation pushing for better treatment of farm animals.


Article printed from InvestorPlace Media, http://investorplace.com/2013/06/5-celebrities-cashing-in-big-on-endorsements/.

©2014 InvestorPlace Media, LLC

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