Chipotle Wants to Replicate Its Mexican Success With Asian Food

ShopHouse restaurants coming to the West Coast

   
Chipotle Wants to Replicate Its Mexican Success With Asian Food

Have you ever thought, “Chipotle’s serving method is great, but sometimes I just want eastern cuisine instead of a burrito?”

Well, you’re in luck — especially if you live in LA or DC. Chipotle (CMG) opened its first ShopHouse location in the nation’s capital in 2011, and is about to open a second in Los Angeles, plus another West Coast location later this year. The restaurant  features the same layout and ordering process as Chipotle locations — customers pick their ingredients, which are prepared in the open — the only difference is what they’re choosing.

There’s no official word yet on just where Chipotle will be expanding this new franchise. But it’s a fair bet that LA and DC residents are already subjects of envy.

CMG is up 71% YTD.

Adam Benjamin is an Assistant Editor of InvestorPlace. As of this writing, he did not hold a position in any of the aforementioned securities.


Article printed from InvestorPlace Media, http://investorplace.com/2013/06/chipotle-wants-to-replicate-its-mexican-success-with-asian-food/.

©2014 InvestorPlace Media, LLC

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