When it comes to getting big-time press over American jobs, Tim Cook takes the prize. Late last year, he publicly announced plans to bring Apple’s (AAPL) Mac line’s manufacturing stateside during interviews with NBC and Bloomberg Businessweek.
No wonder, though. The maker of iPods, iPhones, iPads and more has taken its fair share of heat for offshoring practices in the past — especially in regards to the suicides and shutdowns at Foxconn facilities in China.
If you read past the all-America headlines, though, you’d have seen that Apple’s budget for U.S. Mac production was a mere $100 million — pennies and dimes to the tech giant.
Plus, Cook still believes Chinese workers are more skilled in terms of modern manufacturing — the reason he isn’t bringing all its jobs home.
Nonetheless, it’s a step in the right direction.