Sonic (SONC) unveiled plans on Wednesday to serve burger bungs with sport logos on them.

The burger buns will have college football team’s logos steamed onto them during the cooking process. Sonic will steam the logos from wax paper onto the buns of burgers that have a regional appeal. The Ragin’ Cajun Bulldog Burger will have the logo of the University of Louisiana and the Sooner Brisket Cheeseburger will have the Oklahoma Sooner logo on it. Putting the logos on the burgers adds several seconds to the cooking process and will cost fans and extra 10 cents. Those who aren’t a fan of the logos can choose to not have them put on the burgers, but they will still pay the extra 10 cents. The fast-food chain is hoping to implement this idea at Sonic locations across the country. Sonic says that it in the future it may expand the logos it carries to pro sports, reports USA Today.

“The novelty can only take Sonic so far,” Stephen Greyser, professor of sports marketing at Harvard University, told USA Today. “If Sonic wants consumers to return it better taste good.”

Sonic announced in June that it is planning to expand its locations to include Rochester, N.Y. and Los Angeles and San Diego Calif.