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5 CEOs That Play to the Cheap Seats

Where their products are concerned, these 'chief evangelists' lead by example

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Elon Musk: Tesla Motors Chairman, CEO and Product Architect

ElonMusk185CEO Since: 2008

Let’s say you’re a wildly successful serial entrepreneur, you’ve got a passion for electric vehicles and your Model S is flying out of dealer showrooms — and boosting your company’s stock to boot. What’s next?

You take your show on the road.

That’s exactly what Tesla Motors (TSLA) CEO Elon Musk is planning to do at the end of the year: drive his electric Model S 3,200 miles cross-country from Los Angeles to New York — with his five sons in tow — over a period of just six days.

The trip will build on Tesla’s expansion of its free Supercharger network announced in May. By the end of the year, the recharging network is slated to connect most of the major metropolitan areas in the U.S. and Canada.

While Musk is confident enough in his Model S that he believes it can go the distance with only nine hours spent charging, dicey weather and few refueling stations in America’s heartland potentially could extend the trip beyond the planned six days. Not to mention the likelihood of unscheduled stops when Musk’s sons — 8-year-old twins and 6-year-old triplets — start asking Dad the inevitable question for preteen kids on long car trips:

“Are we there yet?”

Article printed from InvestorPlace Media,

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