Failure to Execute: 5 BlackBerry Blunders

BBRY has no one to blame but itself

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BBM For iOS and Android

BBM for iOS and Android Failure to Execute: 5 BlackBerry BlundersBlackBerry very much wanted its BlackBerry Messenger apps for iOS and Android to be a hit. Introducing new users to the BBM experience with its reputation for reliability and security would be a win on multiple fronts. By broadening the pool of users, it would help to keep existing BlackBerry customers onboard (thanks to more people to chat with), it would highlight the company’s cross-platform credibility at a time when potential buyers are sizing up its value, and the experience might just convince some iPhone and Android users to jump ship and buy a BlackBerry.

Instead, the launch has turned into a debacle. The iOS version was meant to roll out last weekend, but an unreleased version of the Android app somehow made its way into the wild, resulting in technical issues and unexpected volume on BlackBerry’s servers that put a halt to the rollout. At this point, the iOS rollout is on hold, released Android apps have been disabled and BlackBerry is now indicating it’s planning a future country-by-country release of the BBM apps.

As of this writing, Brad Moon did not hold a position in any of the aforementioned securities.


Article printed from InvestorPlace Media, http://investorplace.com/2013/09/failure-to-execute-5-blackberry-blunders/.

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