Tuesday Apple Event: Say Hello to the iPad Air

Company also upgraded its iPad mini, but upped the price too

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iPad Mini

Mini RetinaTim Cook says the top request for the iPad Mini was an updated display — and Apple delivered with a Retina display. What went ignored were complaints about the iPad Mini’s price. At $329, it’s a $100 premium over most competing tablets.

What did Apple do? It lowered the original iPad Mini price marginally to $299, but upped the ante for the new version, which now starts at $399.

That move may suck some of the air out of Apple’s holiday sales. Here are the details for the new Apple iPad Mini:

  • The same 2048 x 1536 Retina display resolution as iPad Air (in a smaller size)
  • 64-bit A7 chip
  • Dual antenna for faster WiFi
  • 10-hour battery life
  • 5MP iSight Camera, HD FaceTime camera
  • Starting at $399 (up $70 over last year’s model)
  • Original iPad Mini remains, but lowered to $299
  • Available “later in November”

Article printed from InvestorPlace Media, http://investorplace.com/2013/10/aapl-apple-event-ipad-air/.

©2016 InvestorPlace Media, LLC

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