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Tuesday Apple Event: Say Hello to the iPad Air

Company also upgraded its iPad mini, but upped the price too

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New Macs

Mac ProApple revealed a new OSX Mavericks operating system designed to optimize performance and battery life. And after dissing a $199 Windows 8 upgrade, Apple announced Mavericks is a free download (available today).

Plus, refreshed MacBook Pros now sport Intel (INTC) Haswell chips for better performance and up to 9 hours of battery life along with faster flash storage, connectivity and WiFi.

Prices for both models have been shaved by $200 compared to last year (13-inch now starts at $1,399 while the 15-inch now starts at $1,999). The new Mac Pro — with up to 7 teraflops of computing power and the ability to drive three 4K displays simultaneously — is made in the USA and will be available in December starting at $2,999.

With updated Macs, cheaper prices and a shiny new operating system, Apple is clearly looking to halt its sliding PC sales. “We still belong strongly in the category,” Tim Cook said at the Apple event.

Article printed from InvestorPlace Media,

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