Apple revealed a new OSX Mavericks operating system designed to optimize performance and battery life. And after dissing a $199 Windows 8 upgrade, Apple announced Mavericks is a free download (available today).
Plus, refreshed MacBook Pros now sport Intel (INTC) Haswell chips for better performance and up to 9 hours of battery life along with faster flash storage, connectivity and WiFi.
Prices for both models have been shaved by $200 compared to last year (13-inch now starts at $1,399 while the 15-inch now starts at $1,999). The new Mac Pro — with up to 7 teraflops of computing power and the ability to drive three 4K displays simultaneously — is made in the USA and will be available in December starting at $2,999.
With updated Macs, cheaper prices and a shiny new operating system, Apple is clearly looking to halt its sliding PC sales. “We still belong strongly in the category,” Tim Cook said at the Apple event.