Ad Title: “Veggies”
At a time when nutritionists are up in arms about the evils of fast food, it’s always good to take an extra moment to vet TV ads that could be misunderstood. Unfortunately for YUM Brands’ (YUM) Taco Bell and creative agency DraftFCB, this ad admonishing playoff party-goers who bring veggie trays to game-day gatherings turned out to be a costly fumble.
Taco Bell’s ad, which aimed to promote its variety taco 12-pack, said bringing a veggie tray to a party was like “punting on fourth and one”. However, the advertisement came up well short of a first down.
The company scrambled to pull the ad after the Center for Science in the Public Interest urged people to rail against the spot on Twitter. Although CSPI thanked Taco Bell for pulling the ad, other consumers took the fast-food company to task on Twitter for caving in to the “food police,” hurting the company’s image on two fronts.