Of course, Walmart wouldn’t up its ad dollars if it didn’t have something worth promoting. And the marketing shtick for WMT this year should hardly be surprising: deeper discounts than ever.
According to the WMT investor presentation, Walmart shoppers should expect the “biggest Black Friday plan ever,” with management adding that WMT is “ready for a strong holiday … guaranteed.”
Rollbacks may not sound that great to investors in WMT stock, as they naturally mean lower margins and thus could mean lower Walmart earnings.
But Walmart management made it clear that while driving sales is the priority, cost-cutting is important, too. Two examples: WMT has been reducing shipping costs and increasing transportation efficiency here in the states.
And regardless, increased rollbacks should at the very least keep Walmart shoppers smiling.
As of this writing, Alyssa Oursler did not hold a position in any of the aforementioned securities.