ZNGA Chairman Is ‘Bored’ With Games

Maybe he should start developing better ones?

   
ZNGA Chairman Is ‘Bored’ With Games

Correction: Pincus has since posted on Twitter that he was misquoted, and is only bored with the current crop of games.

Zynga (ZNGA) chairman and former CEO Mark Pincus recently declared that he was getting “pretty bored with games.”

That’s inspiring.

If you’re the chairman of a social/mobile video game company, there are a few things you probably shouldn’t do. For one, you probably shouldn’t publicize your boredom with video games. But even if you do, you probably shouldn’t make a blanket statement (“all games”), then pass up a chance to elaborate your meaning. Investors tend to get a little discouraged by such things. As a note, Zynga’s stock finished Thursday down nearly 4%.

The comment was made at an informal conversation with the startup community in Israel, so it’s difficult to discern the full context. And, true, Pincus at least is no longer the CEO of Zynga — that title is currently held by former Xbox chief Don Mattrick.

Nonetheless, the ZNGA chairman’s comments don’t exactly inspire excitement about the company’s upcoming lineup.

The Wall Street Journal reports that Pincus feels apathetic about the industry’s recent products, and is waiting for something to capture his attention again. Which seems like a perfect time to say, “So I’m very excited for (any of the company’s upcoming games).” Instead, his comments leave the impression that Zynga doesn’t have anything exciting in its pipeline.

Maybe Zynga’s slate really is boring and Pincus is just being brutally honest about his feelings. And if that really is the case, Kotaku would be happy to point the ZNGA chairman to a list of games that should spark his interest.

Adam Benjamin is an Assistant Editor of InvestorPlace. As of this writing, he did not hold a position in any of the aforementioned securities.


Article printed from InvestorPlace Media, http://investorplace.com/2013/10/znga-chairman-is-bored-with-games/.

©2014 InvestorPlace Media, LLC

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