3. Netflix CEO Reed Hastings
It’s not often that a CEO survives a strategy misstep and a subsequent stock plummet … but that’s exactly what happened in the Netflix (NFLX) corner office. Remember, Netflix CEO Reed Hastings had the not-so-brilliant idea to boost revenues by splitting the company’s streaming video and DVD services.
Subscribers, presented with the prospect of suddenly paying more for less, bailed out in droves, while NFLX stock tanked. Yes, Netflix stock fell from nearly $300 in July of 2011 to to under $65 just four months later.
But Netflix CEO Reed Hastings didn’t just survive the struggles; he is now being hailed as both a conquering hero and a cable-killer. Hastings invested in video streaming, just in time to cash in on the tablet revolution. Plus, he continues to position NFLX as a viable alternative to cable TV and has moved the company into original programming.
Reed Hastings is keeping shareholders happy, too; NFLX stock is up more than 365% in 2013, with shares trading above $375 … not bad for a company that was left for dead.