Amazon Kindle Fire HDX 7-Inch Tablet - Amazon Lock-in
Here’s the ‘gotcha’ on the Kindle Fire HDX. Technically, it’s an Android tablet, but in reality it’s not. For this Kindle Fire tablet, Amazon is using a customized version of the Google (GOOG) mobile operating system that it’s calling Fire OS.
That means the Kindle Fire HDX is locked in to Amazon’s digital ecosystem. Without jailbreaking the device, you can’t access Google Play and run all those Android apps. The Kindle Fire HDX 7-inch tablet is essentially locked into Amazon for apps, e-books, movies and any other digital content.
That being said, many developers port their products to the Amazon store, so you can still access popular apps like Facebook (FB), Pinterest and even Angry Birds: Star Wars. But it’s still limitation that just about any Kindle Fire HDX review will note.
Then again, for many people the ‘limitation’ simply means a smooth experience with one-tap access to all their digital content needs. This integration also includes Amazon’s Mayday feature — a free, one-button video call to a tech support agent that’s available 24/7 to Amazon Kindle Fire tablet users.