Logitech TidyTilt Review: LOGI Gets in the iPhone 5s Accessories Game
Logitech is a recognized name brand and a long-time leader in the computer and technology accessories industry. However, despite being in the business of selling accessories since 1981 and moving $2 billion in gear yearly, Logitech has been strangely absent from the booming smartphone add-on market.
Perhaps having so many companies claiming to make the coolest iPhone cases meant breaking in at this point was tough — like Intel (INTC), LOGI is late to the mobile game.
However, an opportunity to enter into the iPhone 5s accessories market with a bang presented itself when TT Design Labs — a startup founded by two Chicago design students — drew attention for the TidyTilt, an iPhone case they launched as a Kickstarter project. TidyTilt quickly gained recognition as being possibly the best iPhone 5s case available and the $10,000 in funding TT Design Labs was looking for turned into a $223,000 Kickstarter success story with more than 4,000 backers.
Logitech snapped up TT Design Labs in 2013 and brought the TidyTilt under its umbrella, signaling its entry into the iPhone 5s accessories market.