Shape up your portfolio with Nike
There are actually two trends within exercise-related resolutions. People want to look good doing whatever it is they’re doing, and they need the latest monitoring tool to keep track of progress. Nike fits the bill of both.
The wearable technology industry is expected to grow between $10 billion and $50 billion in the next five years. Nike introduced the Fuelband wristband in January 2012 and has since become a category leader among activity trackers. The company found that 98% of their 20 million users exercised although they didn’t necessarily follow through with the five minutes every hour guideline. This type of innovation—and the popularity of its all-sports apparel— is behind Nike’s revenue target of $36 billion by fiscal 2017 or annual growth of 10%.