What it is: Taking a page from Sumner Redstone’s “Content is King” playbook, Yahoo unveiled at CES what it has dubbed “magazines. ” One is called Yahoo Tech, which will be led by former New York Times columnist/author David Pogue and is designed to appeal to readers interested in tech but who may be turned off by talk of ‘version numbers, chip names, and bus speeds.” The other magazine unveiled at CES is Yahoo Food, which will provide articles on food trends and what the company has described as “surprising recipes,” whatever that means. More titles are sure to come.
Takeaway: Pogue certainly has big dreams, telling Forbes: “Yahoo Tech represented the opportunity to build something from the ground up with the incredible support of a giant technology company.” Unfortunately, that’s easier said than done. Yahoo Tech will be fighting for readers against a plethora of competitors including re/Code, the recently launched site run by veteran technology journalists Walt Mossberg and Kara Swisher. The same hold true for Yahoo Food, which will face a huge challenge standing out from established sites such as The Daily Meal and Cake Wrecks, not to mention the Food Network.