What it is: Yahoo recently acquired the startup, which provides relevant information from Apps on the home screen of Android phones, for a reported $80 million. This seems useful because it would provide users with quotes for stocks they’re following when they power up their devices instead of forcing them to open a separate feature. “Aviate learns your habits and helps anticipate the information and apps you need — making your phone smarter,” according to the company’s blog post. It is currently in private beta.
Takeaway: This is an interesting idea, which Yahoo says it plans to make a “central a central part of its Android-based experiences in 2014.” Though it didn’t offer any commentary at CES about plans for Apple (AAPL) iPhones, YHOO did say that it plans to continue to develop the feature. The challenge lies in monetization. One possibility may be in how it recommends Apps for people to try, and ads may be part of the mix as well. Yahoo has about 400 million mobile users, so Aviate is a key part of its strategy to grow that business, which is of keen interest to Wall Street.