As a way to make things right for passengers on its most recent sickening cruise, Royal Caribbean has promised a 50% refund of their cruise fare and a 50% future-cruise credit. Whether the rebate will be enough to right the wrong for that group is anyone’s guess.
Prior to the second episode, Andy Brennan, an analyst with IBISWorld, said he didn’t think shares of RCL would suffer for three reasons: the company dealt with the issue quickly; it’s not as bad as other recent problems, and it doesn’t seem to be grabbing as much media attention.
He added, however, if the incident lingers in the news or another mishap happens quickly, then the price is likely to fall.
In the meantime, Royal Caribbean is launching the 4,180-passenger Quantum of the Seas, the largest of the 16 new ships going out to sea this year. RCL also saw earnings per share grow 21.8% last year with estimates for 36.7% in 2014. It also offers a dividend of 2%, something neither other company does.