Norwegian Cruise Line
Compared to Carnival and Royal Caribbean’s ills, Norwegian is in tip-top shape. I wouldn’t be surprised if the back-to-back cruises cut short by norovirus results in more passengers and higher stock prices, but only in the short-term.
While Norwegian owns a single cruise line directed to passengers looking for a bargain, the other two own 10 each and market to both luxury and bargain driven travelers. The company needs to either beef up its fleet or announce something innovative to drive sales.
Norwegian is launching the second largest ship, behind Royal Caribbean’s this year, a 3,969-passenger called Norwegian Getaway.
Norwegian’s stock is up 41% since going public early last year.