Social Media Networks Facebook Has Outlived: Yahoo a Serial Victim
Yahoo (YHOO) 360 launched in 2005 and promised to offer users a wide range of Yahoo services under a single account, letting members share photos, their blogs and lists. It was shut down in 2009, although Yahoo 360 Plus Vietnam lives on, giving YHOO … bragging rights?
Then there was Yahoo Kickstart — launched in 2007, shut down in 2008. This one targeted both FB’s old stomping grounds (college students) and LinkedIn’s (LNKD) turf with recent grads and employers, offering cash prizes to colleges that signed up the most alumni. Even bribery couldn’t prevent Yahoo Kickstart from quickly joining the ranks of social media networks Facebook has outlived.
Yahoo Mash also made an appearance. Mash-up your Yahoo web services on a single social media site and share the result with friends — who can then make their own edits. Launched in 2007, shuttered in 2008.
The concept of Yahoo Buzz was similar to other news aggregation websites and also competed with Facebook’s news feed for sharing news. Launched in 2008, Yahoo Buzz was closed in 2011 to “help us focus on our core strengths and new innovations.” In other words, Yahoo decided to stop banging its heads against the FB wall.