The Sony Vaio PC is Dead (5 Lines SNE Won’t Get Rid Of): Xperia Smartphones
Sony is not a stupid company and it has seen the writing on the wall that mobile is the future. It bought out Ericsson’s (ERIC) share of the struggling Sony-Ericsson mobile phone joint venture in 2011 and went it alone with smartphones.
Sony’s Android-powered Xperia smartphones face an uphill battle in a market dominated by cheaper products and increased competition from Chinese companies entering the market. The company shipped just 38 million Xperia smartphones in 2013 (a 3.8% global market share).
But it won accolades at this year’s Consumer Electronics Show for its Xperia Z1 compact smartphone.
Xperia smartphones are well-designed, they offer premium features (some are even waterproof), and they do well in Sony’s home market of Japan where the company is No. 2 in sales (after the iPhone). If the company can step up its presence in the U.S. — where it’s difficult to find an Xperia smartphone in carrier showrooms — mobile sales could help less profitable divisions avoid the fate of the Sony Vaio.