Twitter (TWTR) came out with the six-second video app Vine about a year ago and some companies are starting to use it as an advertising tool.

There are several companies using Vine as a major part of their marketing plan including Target (TGT), according to HootSuite. The six-second format has become a popular way to make funny videos but it’s quickly becoming much more than that.

Click on the slides to see what companies have had recent success using the video-sharing app.

Vine Marketing: Target

https://vine.co/v/hPK3qPLibVn/embed
Target has been successful in creating seasonal videos to fit different occasions. From Thanksgiving to Halloween to Christmas, the chain is constantly releasing creative six-second videos to advertise itself. As you can see in this video, Target is advertising Black Friday as a horse race—the winner finds the best deals. TGT stock is down over 1.1% Thursday. Click on the next slide to learn about another company that’s had success with the app.

Vine Marketing: Samsung

https://vine.co/v/MaV7drugO2D/embed
Samsung (SSNLF) takes a slightly more real approach for its videos.

Just like most Vine videos, the electronics company uses real people for its videos. Samsung’s videos are effective because they are simple, straightforward and very creative. Just look at this video that promotes the one of the company’s smartwatches.

Read about how the app is selling peanut butter on the next slide.

Vine Marketing: Peanut Butter & Co

https://vine.co/v/bIjdL3vTOtm/embed
Peanut Butter & Co believes in the simple pleasures of life. Sometimes the best way to advertise a product is by showing its audience how to use it. Peanut Butter & Co. has enjoyed success from Vine videos including this “How to Make the Perfect PB&J Sandwich.” The video got 300,000 impressions while also helping the company get over 6,000 coupon downloads. Showing is always better than telling.

Vine Marketing: USA Today

https://vine.co/v/MaIF0p3rZ9J/embed
USA Today has found a new way to show the news.

The online publication has been using Vines to distribute daily information in a quick and effective way. The videos don’t tell the full story since they’re six seconds long, but they give you a few images that illustrate the day’s top stories.

Read about how the video-sharing app is selling gum on the next slide.

Vine Marketing: Trident Gum

https://vine.co/v/bvLwYw10wMH/embed
Trident Gum has found a new way to sell gum—six second videos.

The company has been using traditional cinematic techniques such as stop motion animation and looping to advertise its products. Their videos are unique and they make you want to chew gum.

Simple, but effective.