Best Stocks of the Bull Market #3: CBS Corp. (CBS)
Market Capitalization: $40.1 billion
Total Return Since 3/9/2009: 2,293%
CBS Corp. (CBS) is a household name thanks to its broadcast cable network. But across the mid-2000s, CBS was the butt of many jokes in the TV biz thanks to a lack of popular programming other than the many incarnations of CSI or its reality staple Survivor.
But in 2005, CBS was spun off of parent Viacom (VIAB) and re-centered itself around its core TV business. Thanks to this effort and the strength of newer shows like Big Bang Theory and Two and a Half Men, in 2012 CBS recaptured the top spot in the key 18-49 demographic for the first time in 21 years.
Revenue and profits have been growing handsomely, and the company continues to experiment with online offerings — including the 2008 acquisition of tech website CNET.